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Slack and Company Takes Home 10 Awards at Chicago BMA 2015 Towers

Author: Slack and Company Public Relations/Thursday, February 4, 2016/Categories: Agency Happenings

CHICAGO, February 4, 2016—Slack and Company's showing at this year's Chicago BMA Tower Awards proves that there's a lot more to integrated b2b "advertising" than merely ads. The agency picked up 10 awards—the second highest tally in the competition—for a body of creative work spanning areas such as digital marketing, sales enablement, trade show programs, dimensional mailers, direct reponse programs, marketing activation and, yes, print ads.

2015 Tower Awards

Slack's 2015 winners represent a cross-section of agency clients including Gates Corporation, General Electric, Ingredion and Cascades. "Once again we're thrilled to be recognized for creative and strategic work not only for a variety of clients, but also across a range of tactics and media," said Slack Chief Creative Officer Ron Klingensmith.

The annual Tower Awards competition is presented by the Chicago Chapter of the Business Marketing Association (BMA) to recognize exceptional business-to-business marketing campaigns. This year’s competition was judged by a mix of leading marketing professionals from around the U.S.

Here’s the rundown of this year's wins:

Gold Tower Award winners

Sales Enablement Tools - Product or Service Demo (online, video or presentation)
Client: GE Transportation
Title: GE RM&D Center Launch


Silver Tower Award winners

Corporate Communications - Corporate Branding Campaign
Client: Ingredion
Title: "Launching Ingredion Idea Labs"
Digital Advertising - Banner ads and landing page - Campaign
Client: Cascades
Title: Cascades Tandem+ Launch
Other Digital Marketing Tools – PPT, Keynote or Prezi presentations
Client: GE Transportation
Title: GE RailConnect 360 Prezi
Marketing Activation – New Product Launch
Client: Gates Corporation
Title: "The Yellow Knows" Well Completion
Face-to-Face Marketing – Trade Show Exhibit (between 500 – 2,500 Sq. Ft.)
Client: Ingredion
Title: The IFT 2015 Experience
Direct Response Marketing - Dimensional Mailer – Single piece
Client: Gates Corporation
Title: "The Yellow Knows" Well Completion mailer


Bronze Tower Award winners

Direct Response Marketing - Dimensional Mailer – Single piece
Client: Gates Corporation
Title: Predator V-Belt mailer
Agency Promotion Material – Advertising, Print or Online
Client: Slack and Company
Title: Connectedness print ad series
Sales Enablement Tools - Posters
Client: Ingredion
Title: "31 Things To Do With Starch" Poster/Ad Insert


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