CHICAGO, June 2,
2016— He’s been a guiding light for both advertisers and agencies in b2b
marketing for nearly three decades. Today, Slack and Company is proud to
announce that founder and chief experience officer Gary Slack has been awarded
the inaugural spot in the ANA’s newly established B-to-B Hall of Fame.
The B-to-B Hall
of Fame pays tribute to b2b professionals who have made significant and lasting
contributions to the industry throughout their careers.
In the words of
ANA (Association of National Advertisers) CEO Bob Liodice, “It illustrates our strong belief in the
power and importance of b2b marketing, and I can think of no other industry
professional more deserving of this inaugural honor than Gary Slack."
This is just the latest in a
string of distinctions for Slack. He has earned several Agency of the Year nods
and landed on BtoB Magazine’s list of the "Top 100 Influential People in
Business-to-Business Marketing.” In 2014, he received the BMA's G.D. Crain, Jr., Award.
honored to have been chosen for the B-to-B Hall of Fame," says Slack.
"I’m proud of all we’ve done to advance the b2b marketing profession—and I
look forward to the important and exciting work we still have cut out for us.”
The induction ceremony took place on June 2 at the
ANA/BMA16 Masters of B2B Marketing Conference in Chicago.