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To B or not 2B

That’s the question for a lot of b2b…er, btob…er, b-to-b marketers.


 

Thursday, December 8, 2016/Author: Gary Slack/Number of views (686)/Comments (0)/
Categories: Our Thoughts
Thursday, October 27, 2016/Author: Gary Slack/Number of views (1120)/Comments (0)/
Categories: Our Thoughts

In response to "Live Streaming for B2B Marketers"

Terry McDermott confirms Rich Dettmer’s beliefs: Rich is jumping the gun.

Wednesday, August 31, 2016/Author: Terry McDermott/Number of views (1086)/Comments (0)/
Categories: Our Thoughts

Are B2B and B2C Marketing Converging? Hardly.

Hardly a week goes by without someone saying the worlds of b2b and b2c marketing are converging.

For this claim to be true, nothing less than the following would have to start happening.

Thursday, April 7, 2016/Author: Gary Slack/Number of views (2009)/Comments (0)/
Categories: Our Thoughts

Whither might we be bound?

What might our b2b agency look like in five years?

That was the question put to me and four other b2b agency CEOs by our mutual friend Bob James, a savvy marketer at Freeman and the publisher of a well-regarded blog called Goodly (it had been The Mighty Copywriter for many years).

Here's what I said in 250 words:

Tuesday, February 16, 2016/Author: Gary Slack/Number of views (965)/Comments (0)/
Categories: Our Thoughts
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