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In response to "Live Streaming for B2B Marketers"

Terry McDermott confirms Rich Dettmer’s beliefs: Rich is jumping the gun.

Wednesday, August 31, 2016/Author: Terry McDermott/Number of views (1086)/Comments (0)/
Categories: Our Thoughts

An Evening with Microsoft and the Lakefront Web Developers

Last week, Slack and Company had the privilege of once again hosting the Lakefront Web Developers, a group of 40 Chicagoland web developers, for an evening of networking, live coding, and discussion. 

Monday, June 20, 2016/Author: Slack and Company Public Relations/Number of views (897)/Comments (0)/
Categories: Agency Happenings

The big scale-up: Social media expansion expected for B2B brands in 2016

2016 is the year when many B2B brands will tackle the social space with full force. Across the board, B2B marketers continue to see their demand generation budgets grow year over year, in order to reach new markets, promote new products, amplify PR, and nurture customer relationships. In 2015, 74% of B2B marketers saw their demand generation budgets to grow up to 20% from 2014's numbers. This trend is expected to continue into 2016, and with it, B2B marketers are looking for ways to scale their B2B demand generation activities. Social media will play a key part in enabling this expansion.
Thursday, February 4, 2016/Author: Justina Nguyen/Number of views (1707)/Comments (0)/
Categories: Our Thoughts

Twitter Home Stream Updates Should Be Good for B2B Advertisers

Twitter moves to more signal, less noise

Twitter recently announced an upcoming change to their user home stream algorithm.  The purpose of this update is to change the user home listing from a pure stream of all followed user activities to a filtered stream that only shows the most popular or relevant tweets. This move will make the Twitter home stream very similar to the Facebook’s "Top Stories" stream that was implemented over the last year.
Monday, September 15, 2014/Author: Rich Dettmer/Number of views (2445)/Comments (2)/
Categories: Our Thoughts

There's No Place Like Home

Despite an ever growing social landscape, your website is still your key digital property

As social channels and communities proliferate, I am often asked as a digital marketing strategist if I think B2B brands should focus and invest resources more in social channels and reduce the investment in their own website. While this is a compelling question,  this line of thinking ignores some of the basic benefits that a B2B brand derives from a solid, professional corporate presence. 
Wednesday, August 13, 2014/Author: Rich Dettmer/Number of views (2604)/Comments (0)/
Categories: Our Thoughts