2016 is the year when many B2B brands will tackle the social space with full force. Across the board, B2B marketers continue to see their demand generation budgets grow year over year, in order to reach new markets, promote new products, amplify PR, and nurture customer relationships. In 2015, 74% of B2B marketers saw their demand generation budgets to grow up to 20% from 2014's numbers. This trend is expected to continue into 2016, and with it, B2B marketers are looking for ways to scale their B2B demand generation activities. Social media will play a key part in enabling this expansion.