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In response to "Live Streaming for B2B Marketers"

Terry McDermott confirms Rich Dettmer’s beliefs: Rich is jumping the gun.

Wednesday, August 31, 2016/Author: Terry McDermott/Number of views (1087)/Comments (0)/
Categories: Our Thoughts

Shutting Off the Hype Machine

Learn from a never-ending cycle of quick hypes and even quicker downfalls from tech vehicles like Meerkat

Bellum omnium contra omnes. 

Oh how quickly things can rise and fall. If you’ve been following the recent digital news around the battle of Meerkat v. Periscope, you’d know about the insane media hype around the explosion of these apps “changing” the way we interact within an existing social platform [Twitter] with their live streaming video capabilities. But is it all just a huge buildup that's made up? Find out why B2B marketers should keep a level-head and can avoid getting caught up in the hype

Wednesday, April 1, 2015/Author: Justina Nguyen/Number of views (5631)/Comments (0)/
Categories: Our Thoughts
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