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To B or not 2B

That’s the question for a lot of b2b…er, btob…er, b-to-b marketers.


Thursday, December 8, 2016/Author: Gary Slack/Number of views (686)/Comments (0)/
Categories: Our Thoughts
Thursday, October 27, 2016/Author: Gary Slack/Number of views (1120)/Comments (0)/
Categories: Our Thoughts

What does Microsoft's acquisition of LinkedIn mean for B2B marketing?

You can bet the information from LinkedIn won't get less invasive.

Whether the move is destined for success or is a colossal failure, speculation on the deal's implications - both for LinkedIn and Microsoft as well as the digital community at large - is well underway. 
Monday, June 20, 2016/Author: Terry McDermott/Number of views (2372)/Comments (0)/
Categories: Our Thoughts

Whither might we be bound?

What might our b2b agency look like in five years?

That was the question put to me and four other b2b agency CEOs by our mutual friend Bob James, a savvy marketer at Freeman and the publisher of a well-regarded blog called Goodly (it had been The Mighty Copywriter for many years).

Here's what I said in 250 words:

Tuesday, February 16, 2016/Author: Gary Slack/Number of views (965)/Comments (0)/
Categories: Our Thoughts

Slack and Company Takes Home 10 Awards at Chicago BMA 2015 Towers

2016 Tower Awards

CHICAGO, February 4, 2016—Slack and Company's showing at this year's Chicago BMA Tower Awards proves that there's a lot more to integrated b2b "advertising" than merely ads. The agency picked up 10 awards, the second highest tally in the competition,  for a body of creative work spanning areas such as digital marketing, sales enablement, trade show programs, dimensional mailers, direct response programs, marketing activation and, yes, print ads.

Thursday, February 4, 2016/Author: Slack and Company Public Relations/Number of views (3193)/Comments (0)/
Categories: Agency Happenings