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To B or not 2B

That’s the question for a lot of b2b…er, btob…er, b-to-b marketers.


 

Thursday, December 8, 2016/Author: Gary Slack/Number of views (686)/Comments (0)/
Categories: Our Thoughts

Are B2B and B2C Marketing Converging? Hardly.

Hardly a week goes by without someone saying the worlds of b2b and b2c marketing are converging.

For this claim to be true, nothing less than the following would have to start happening.

Thursday, April 7, 2016/Author: Gary Slack/Number of views (2009)/Comments (0)/
Categories: Our Thoughts

An Apple Will Always Be An Apple

GOOD marketing will NEVER die.

At a recent company meeting, Gary asked us all what we thought of a recent blog post at Harvard Business Review titled, "Marketing is Dead"

As meetings often do, this one ran long, but I still wanted to share an idea (not original to me, but one that I happen to agree with and subscribe to).

Saturday, August 25, 2012/Author: Slack Staff/Number of views (1622)/Comments (0)/
Categories: Our Thoughts
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