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To B or not 2B

That’s the question for a lot of b2b…er, btob…er, b-to-b marketers.


 

Thursday, December 8, 2016/Author: Gary Slack/Number of views (686)/Comments (0)/
Categories: Our Thoughts
Thursday, October 27, 2016/Author: Gary Slack/Number of views (1120)/Comments (0)/
Categories: Our Thoughts

Herman Miller Showcases our New Workspace in Case Study Video

We recently expanded our footprint at 233 N. Michigan Avenue to 35,000 sq. ft—the full 30th (and penthouse) floor

Friday, October 14, 2016/Author: Gary Slack/Number of views (709)/Comments (0)/
Categories: Agency Happenings
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Are B2B and B2C Marketing Converging? Hardly.

Hardly a week goes by without someone saying the worlds of b2b and b2c marketing are converging.

For this claim to be true, nothing less than the following would have to start happening.

Thursday, April 7, 2016/Author: Gary Slack/Number of views (2009)/Comments (0)/
Categories: Our Thoughts

My current soapbox: Other People's Audiences

"OPA" is often what a Greek restaurant waiter will shout when lighting up a plate of saganaki.

For me these days, O.P.A. means "Other People's Audiences."

I've borrowed the term a bit from Jeffrey Hayzlett, who talks about using O.P.M. (Other People's Money) to do really efficient marketing.

Thursday, February 18, 2016/Author: Gary Slack/Number of views (1216)/Comments (0)/
Categories: Our Thoughts
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