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Content Marketing World

The Anti-Brandfill Conference

I have never heard Joe Pulizzi use the term "brandfill," but his Content Marketing World, opening today in Cleveland, is essentially dedicated to reducing the garbage that goes into too many corporate websites and social presences.

Monday, September 8, 2014/Author: Gary Slack/Number of views (3964)/Comments (0)/
Categories: Our Thoughts

There's No Place Like Home

Despite an ever growing social landscape, your website is still your key digital property

As social channels and communities proliferate, I am often asked as a digital marketing strategist if I think B2B brands should focus and invest resources more in social channels and reduce the investment in their own website. While this is a compelling question,  this line of thinking ignores some of the basic benefits that a B2B brand derives from a solid, professional corporate presence. 
Wednesday, August 13, 2014/Author: Rich Dettmer/Number of views (2604)/Comments (0)/
Categories: Our Thoughts

Slack and Company Welcomes Kaufman Hall to the Family

Newest Client is the Fourth of the Year

CHICAGO — Slack and Company is excited to announce its new partnership with Kaufman Hall, a Chicago-based provider of financial consulting services and software tools to healthcare organizations. Following the firm’s recent acquisition of Axiom EPM, a software developer of performance management solutions for the healthcare, higher education and banking industries, Slack and Company will be redefining and launching a refreshed brand later this year.

Saturday, August 2, 2014/Author: Lance Baird/Number of views (2568)/Comments (0)/
Categories: Agency Happenings

LinkedIn adds another tool along the buy cycle

Re-vamped Sales Navigator will be a subscription service

To the extent marketing builds awareness, nurtures prospects and generates leads, and sales closes leads, LinkedIn looks to be building something to stretch across the customer acquisition (and retention) process.

Friday, August 1, 2014/Author: Terrance McDermott/Number of views (2389)/Comments (0)/
Categories: Our Thoughts

How B2B Marketers Can Benefit from the LinkedIn-Bizo Acquisition

Slack and Company's Rich Dettmer and Terry McDermott break down the opportunity this deal creates for b2b digital media

The end result of this merger to B2B advertisers will be a highly reliable, highly segment-able ad network that will reduce money spent on wasted impressions while delivering a very high value audience. In B2B marketing, this is akin to the holy grail. In fact, it has the potential to offer the kind of precise marketing at the top of the customer acquisition funnel that marketing automation software is now offering at the bottom of the funnel. 
Tuesday, July 22, 2014/Author: Rich Dettmer/Number of views (4375)/Comments (0)/
Categories: Our Thoughts
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