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Be Wary of Going All In with LinkedIn

Be Wary of Going All In with LinkedIn

Change makes it tough to optimize

Anyone who worked hard to make Bizo work as a part of their B-to-B demand generation program needs to redouble their efforts to find a replacement. 

Monday, March 7, 2016/Author: Terrance McDermott/Number of views (1188)/Comments (0)/
Categories: Our Thoughts
Mautic set to transform B2B Lead Generation

Mautic set to transform B2B Lead Generation

SMB Targeted Marketing Automation Platform will Change the Category

Mautic, an open source, full-service marketing automation platform is unleashing a new price-point on the SMB marketing automation category: Free.

Monday, February 29, 2016/Author: Rich Dettmer/Number of views (2594)/Comments (0)/
Categories: Our Thoughts
B2B eCommerce: The Future Is Now!

B2B eCommerce: The Future Is Now!

We all know b2c eCommerce was the pioneer in changing the way the world shopped for and purchased goods.

It created a new channel that very quickly caused massive disruption in buying behavior and continues to lead in game-changing online directions.

But b2b? Well, “that eCommerce thing” wasn’t really made for b2b, right?

Tuesday, February 16, 2016/Author: Pete Peterson/Number of views (1754)/Comments (0)/
Categories: Our Thoughts
Slack and Company Takes Home 10 Awards at Chicago BMA 2015 Towers

Slack and Company Takes Home 10 Awards at Chicago BMA 2015 Towers

2016 Tower Awards

CHICAGO, February 4, 2016—Slack and Company's showing at this year's Chicago BMA Tower Awards proves that there's a lot more to integrated b2b "advertising" than merely ads. The agency picked up 10 awards, the second highest tally in the competition,  for a body of creative work spanning areas such as digital marketing, sales enablement, trade show programs, dimensional mailers, direct response programs, marketing activation and, yes, print ads.

Thursday, February 4, 2016/Author: Slack and Company Public Relations/Number of views (3364)/Comments (0)/
Categories: Our Thoughts
The big scale-up: Social media expansion expected for B2B brands in 2016

The big scale-up: Social media expansion expected for B2B brands in 2016



2016 is the year when many B2B brands will tackle the social space with full force. Across the board, B2B marketers continue to see their demand generation budgets grow year over year, in order to reach new markets, promote new products, amplify PR, and nurture customer relationships. In 2015, 74% of B2B marketers saw their demand generation budgets to grow up to 20% from 2014's numbers. This trend is expected to continue into 2016, and with it, B2B marketers are looking for ways to scale their B2B demand generation activities. Social media will play a key part in enabling this expansion.
Thursday, February 4, 2016/Author: Justina Nguyen/Number of views (1857)/Comments (0)/
Categories: Our Thoughts
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