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Are B2B and B2C Marketing Converging? Hardly.

Hardly a week goes by without someone saying the worlds of b2b and b2c marketing are converging.

For this claim to be true, nothing less than the following would have to start happening.

Thursday, April 7, 2016/Author: Gary Slack/Number of views (2009)/Comments (0)/
Categories: Our Thoughts

Be Wary of Going All In with LinkedIn

Change makes it tough to optimize

Anyone who worked hard to make Bizo work as a part of their B-to-B demand generation program needs to redouble their efforts to find a replacement. 

Monday, March 7, 2016/Author: Terrance McDermott/Number of views (1052)/Comments (0)/
Categories: Our Thoughts

Mautic set to transform B2B Lead Generation

SMB Targeted Marketing Automation Platform will Change the Category

Mautic, an open source, full-service marketing automation platform is unleashing a new price-point on the SMB marketing automation category: Free.

Monday, February 29, 2016/Author: Rich Dettmer/Number of views (2433)/Comments (0)/
Categories: Our Thoughts

My current soapbox: Other People's Audiences

"OPA" is often what a Greek restaurant waiter will shout when lighting up a plate of saganaki.

For me these days, O.P.A. means "Other People's Audiences."

I've borrowed the term a bit from Jeffrey Hayzlett, who talks about using O.P.M. (Other People's Money) to do really efficient marketing.

Thursday, February 18, 2016/Author: Gary Slack/Number of views (1216)/Comments (0)/
Categories: Our Thoughts

B2B eCommerce: The Future Is Now!

We all know b2c eCommerce was the pioneer in changing the way the world shopped for and purchased goods.

It created a new channel that very quickly caused massive disruption in buying behavior and continues to lead in game-changing online directions.

But b2b? Well, “that eCommerce thing” wasn’t really made for b2b, right?

Tuesday, February 16, 2016/Author: Pete Peterson/Number of views (1598)/Comments (0)/
Categories: Agency Happenings
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