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My current soapbox: Other People's Audiences

"OPA" is often what a Greek restaurant waiter will shout when lighting up a plate of saganaki.

For me these days, O.P.A. means "Other People's Audiences."

I've borrowed the term a bit from Jeffrey Hayzlett, who talks about using O.P.M. (Other People's Money) to do really efficient marketing.

Thursday, February 18, 2016/Author: Gary Slack/Number of views (1216)/Comments (0)/
Categories: Our Thoughts

Whither might we be bound?

What might our b2b agency look like in five years?

That was the question put to me and four other b2b agency CEOs by our mutual friend Bob James, a savvy marketer at Freeman and the publisher of a well-regarded blog called Goodly (it had been The Mighty Copywriter for many years).

Here's what I said in 250 words:

Tuesday, February 16, 2016/Author: Gary Slack/Number of views (965)/Comments (0)/
Categories: Our Thoughts

The big scale-up: Social media expansion expected for B2B brands in 2016

2016 is the year when many B2B brands will tackle the social space with full force. Across the board, B2B marketers continue to see their demand generation budgets grow year over year, in order to reach new markets, promote new products, amplify PR, and nurture customer relationships. In 2015, 74% of B2B marketers saw their demand generation budgets to grow up to 20% from 2014's numbers. This trend is expected to continue into 2016, and with it, B2B marketers are looking for ways to scale their B2B demand generation activities. Social media will play a key part in enabling this expansion.
Thursday, February 4, 2016/Author: Justina Nguyen/Number of views (1708)/Comments (0)/
Categories: Our Thoughts

Does Mobile Ad Blocking Mean the Sky is Falling?

Mobile ad blocking isn't the end of the world as we know it

On Sept. 16, 2015, Apple released iOS 9, which enables users of iPad and iPhone to disable ads. This comes as mobile advertising is growing faster than all other digital advertising formats in the US and advertiser dollars are rapidly shifting to catch the attention of mobile users.
Wednesday, October 7, 2015/Author: Rich Dettmer/Number of views (2803)/Comments (0)/
Categories: Our Thoughts

An ongoing journey: Gates Corporation evolves

Marketing VP Mike Haen details company’s transformation at BMA15

Companies—like sharks—die if they stop moving. Even companies like Gates Corporation, which has been a leading manufacturer of power transmission belts and fluid power products for close to a century, must evolve or lose relevance—and profit.

Monday, June 1, 2015/Author: Michael Ritt/Number of views (2572)/Comments (0)/
Categories: Our Thoughts
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