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Whither might we be bound?

What might our b2b agency look like in five years?

That was the question put to me and four other b2b agency CEOs by our mutual friend Bob James, a savvy marketer at Freeman and the publisher of a well-regarded blog called Goodly (it had been The Mighty Copywriter for many years).

Here's what I said in 250 words:

Tuesday, February 16, 2016/Author: Gary Slack/Number of views (965)/Comments (0)/
Categories: Our Thoughts

Slack and Company Takes Home 10 Awards at Chicago BMA 2015 Towers

2016 Tower Awards

CHICAGO, February 4, 2016—Slack and Company's showing at this year's Chicago BMA Tower Awards proves that there's a lot more to integrated b2b "advertising" than merely ads. The agency picked up 10 awards, the second highest tally in the competition,  for a body of creative work spanning areas such as digital marketing, sales enablement, trade show programs, dimensional mailers, direct response programs, marketing activation and, yes, print ads.

Thursday, February 4, 2016/Author: Slack and Company Public Relations/Number of views (3193)/Comments (0)/
Categories: Agency Happenings

The big scale-up: Social media expansion expected for B2B brands in 2016



2016 is the year when many B2B brands will tackle the social space with full force. Across the board, B2B marketers continue to see their demand generation budgets grow year over year, in order to reach new markets, promote new products, amplify PR, and nurture customer relationships. In 2015, 74% of B2B marketers saw their demand generation budgets to grow up to 20% from 2014's numbers. This trend is expected to continue into 2016, and with it, B2B marketers are looking for ways to scale their B2B demand generation activities. Social media will play a key part in enabling this expansion.
Thursday, February 4, 2016/Author: Justina Nguyen/Number of views (1707)/Comments (0)/
Categories: Our Thoughts

Slack adds B2B Top Shop award to Ad Age, BMA wins

CHICAGO — In the agency world, perhaps nothing beats winning a coveted Agency of the Year honor in an annual awards competition. For Slack and Company, 2014 was just such a banner year with recognition from Ad Age and the national Business Marketing Association.

Monday, December 7, 2015/Author: Slack and Company Public Relations/Number of views (3706)/Comments (0)/
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Does Mobile Ad Blocking Mean the Sky is Falling?

Mobile ad blocking isn't the end of the world as we know it

On Sept. 16, 2015, Apple released iOS 9, which enables users of iPad and iPhone to disable ads. This comes as mobile advertising is growing faster than all other digital advertising formats in the US and advertiser dollars are rapidly shifting to catch the attention of mobile users.
Wednesday, October 7, 2015/Author: Rich Dettmer/Number of views (2803)/Comments (0)/
Categories: Our Thoughts
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