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How a Veteran B2B Copywriter Received the Offer of a Lifetime

Reflections from BMA15

My childhood fantasy was to become an actress. That dream morphed into different forms over the years—speaker, facilitator and storyteller—but I could never stray from my career path in advertising. Imagine my surprise when those old aspirations came rushing back during Andrew Davis’ keynote session at BMA15 (Inspired: How Brilliant Brands Create a Sudden Urge to Act).

Friday, May 29, 2015/Author: Joyce Smith/Number of views (3633)/Comments (0)/
Categories: Our Thoughts

Connecting the Dots at BMA15

Session Summary: Mission: Innovation—Creating a Compelling Case for Change at a Successful B2B Company featuring Eduardo Conrado, Greg Meyers and Paul Steinberg of Motorola Solutions

The Purpose of Innovation

Innovation. A word so overused, some say it’s been rendered meaningless. But for Motorola Solutions, innovation means everything. How do you achieve real, transformative innovation, though, when your company is nearly 90 years old?

By design, that’s how.

Thursday, May 28, 2015/Author: Kristen Lacy/Number of views (2437)/Comments (0)/
Categories: Our Thoughts

Why royalty-free stock photography is potentially bad for your brand

In photography, as in anything else, you get what you pay for. Royalty-free (RF) stock photography may look like a bargain —especially today with some stock sites touting RF images for as low as $1 for an extra-large resolution image. But it has some serious drawbacks, too, and these can ultimately impact your brand.

Wednesday, April 8, 2015/Author: Ron Klingensmith/Number of views (7029)/Comments (0)/

Shutting Off the Hype Machine

Learn from a never-ending cycle of quick hypes and even quicker downfalls from tech vehicles like Meerkat

Bellum omnium contra omnes. 

Oh how quickly things can rise and fall. If you’ve been following the recent digital news around the battle of Meerkat v. Periscope, you’d know about the insane media hype around the explosion of these apps “changing” the way we interact within an existing social platform [Twitter] with their live streaming video capabilities. But is it all just a huge buildup that's made up? Find out why B2B marketers should keep a level-head and can avoid getting caught up in the hype

Wednesday, April 1, 2015/Author: Justina Nguyen/Number of views (5631)/Comments (0)/
Categories: Our Thoughts
Tuesday, March 17, 2015/Author: Justina Nguyen/Number of views (2311)/Comments (0)/
Categories: Our Thoughts
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