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An ongoing journey: Gates Corporation evolves

Marketing VP Mike Haen details company’s transformation at BMA15

Companies—like sharks—die if they stop moving. Even companies like Gates Corporation, which has been a leading manufacturer of power transmission belts and fluid power products for close to a century, must evolve or lose relevance—and profit.

Monday, June 1, 2015/Author: Michael Ritt/Number of views (2572)/Comments (0)/
Categories: Our Thoughts

How a Veteran B2B Copywriter Received the Offer of a Lifetime

Reflections from BMA15

My childhood fantasy was to become an actress. That dream morphed into different forms over the years—speaker, facilitator and storyteller—but I could never stray from my career path in advertising. Imagine my surprise when those old aspirations came rushing back during Andrew Davis’ keynote session at BMA15 (Inspired: How Brilliant Brands Create a Sudden Urge to Act).

Friday, May 29, 2015/Author: Joyce Smith/Number of views (3634)/Comments (0)/
Categories: Our Thoughts

Connecting the Dots at BMA15

Session Summary: Mission: Innovation—Creating a Compelling Case for Change at a Successful B2B Company featuring Eduardo Conrado, Greg Meyers and Paul Steinberg of Motorola Solutions

The Purpose of Innovation

Innovation. A word so overused, some say it’s been rendered meaningless. But for Motorola Solutions, innovation means everything. How do you achieve real, transformative innovation, though, when your company is nearly 90 years old?

By design, that’s how.

Thursday, May 28, 2015/Author: Kristen Lacy/Number of views (2437)/Comments (0)/
Categories: Our Thoughts

Good as Gold: Slack and Company recognized by BMA Colorado

CHICAGO—Slack and Company stood tall in the Mile-High City on May 1, taking home four awards from the BMA Colorado chapter’s annual Gold Key Gala. Over 300 B2B marketers witnessed the honors at the Denver Museum of Nature and Science.

Tuesday, May 12, 2015/Author: SuperUser Account/Number of views (3288)/Comments (0)/

Why royalty-free stock photography is potentially bad for your brand

In photography, as in anything else, you get what you pay for. Royalty-free (RF) stock photography may look like a bargain —especially today with some stock sites touting RF images for as low as $1 for an extra-large resolution image. But it has some serious drawbacks, too, and these can ultimately impact your brand.

Wednesday, April 8, 2015/Author: Ron Klingensmith/Number of views (7029)/Comments (0)/
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