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2B or not 2B in the Super Bowl spot line up

At $4.5 million for 30 seconds, does it make sense for a B2B advertiser with limited budget to advertise in the Super Bowl?

If you would have asked me that seven years ago, I would haven't even taken you seriously.
Friday, January 30, 2015/Author: Ron Klingensmith/Number of views (1923)/Comments (0)/
Categories: Our Thoughts

With SalesNavigator™, LinkedIn finally caters to sales people.

It took more than a decade, but LinkedIn is poised to do for customer acquisition what it’s been doing to aid talent acquisition for years.

It is about time that LinkedIn has turned its attention to better serving sales and business development executives—with the recent launch of SalesNavigator™, the first truly major product from its two-year-old sales solutions unit.

Thursday, November 20, 2014/Author: Gary Slack/Number of views (5645)/Comments (0)/
Categories: Our Thoughts

GE Predictivity™ gets the HBR star treatment

Nirvana for b2c marketers? Your work is spoofed on SNL. Nirvana for b2b marketers? Your work is highlighted in Harvard Business Review.

The new global brand name our firm helped create for GE’s Industrial Internet services offerings, Predictivity™, is highlighted this month in the Harvard Business Review in a sweeping article titled, “Digital Ubiquity: How Connections, Sensors, and Data Are Revolutionizing Business.”

Monday, November 17, 2014/Author: Gary Slack/Number of views (5662)/Comments (0)/
Categories: Our Thoughts

5 keys to getting the most from Google Analytics

B2B marketers can get even more from Google analytics with these simple tips

Nearly every client I work with in B2B marketing today uses Google Analytics. If not as their primary web analytics package, then as a supplement to whatever package they already have in place. What I often notice, however, is that when my clients set up Google Analytics, they rarely go deeper than the out-of-the-box reports that come with the standard setup.

Tuesday, October 28, 2014/Author: Rich Dettmer/Number of views (3445)/Comments (0)/
Categories: Our Thoughts

Paid Social Media Campaigns Require Their Own Metrics

There's value in a "like"

An advertising campaign can be supremely successful, even if it never drives a single web site visit.
Thursday, October 9, 2014/Author: Terrance McDermott/Number of views (2470)/Comments (0)/
Categories: Our Thoughts
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