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#SlackXSW 2015 with Justina Nguyen: Prelude

Ruminations during the calm before the SXSW storm (while chewing cud)

SlackXSW 2015 with Justina Nguyen: Prelude

Slack's digital strategist, Justina Nguyen, heads down to SXSW Interactive. Find out what she plans to accomplish over the next 5 days.
Wednesday, March 11, 2015/Author: Justina Nguyen/Number of views (2768)/Comments (1)/
Categories: Our Thoughts

11 B2B marketing predictions & trends for 2015 that you should really get on board with

Embrace the new year and equip your business with our tips

2015 is already here, and it’s coming in full-force! Holiday festivities and our intermission from work seem so far away. Everyone is hastily getting back into the swing of things, and it’s business as usual. We’ve learned a lot over the past year through our client and internal campaigns and projects – all the while keeping a close eye on what other B2B marketers are experiencing and on trends and events that are impacting the world of B2B marketing. 

Thursday, February 5, 2015/Author: Justina Nguyen/Number of views (2246)/Comments (1)/
Categories: Our Thoughts
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2B or not 2B in the Super Bowl spot line up

At $4.5 million for 30 seconds, does it make sense for a B2B advertiser with limited budget to advertise in the Super Bowl?

Maybe.
 
If you would have asked me that seven years ago, I would haven't even taken you seriously.
Friday, January 30, 2015/Author: Ron Klingensmith/Number of views (1923)/Comments (0)/
Categories: Our Thoughts

Slack creative honored twice for CASE work in Ad Age 2015 BtoB Best Awards

CHICAGO – If January was any indication, Slack's creative winning streak in 2014 will continue unabated in 2015. Two different creative programs developed by Slack and Company for CASE Construction Equipment were honored in the 2015 BtoB Best Awards announced by Ad Age on January 26, 2015.
Thursday, January 29, 2015/Author: SuperUser Account/Number of views (3255)/Comments (0)/
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Twice as nice: Slack honored in Ad Age, BMA '14 B2B Agency of the Year competitions

CHICAGO — In the agency world, perhaps nothing beats winning a coveted Agency of the Year honor in an annual awards competition. Except when it happens twice. For Slack and Company, 2014 was just such a banner year.

Tuesday, December 30, 2014/Author: Slack and Company Public Relations/Number of views (5706)/Comments (0)/
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