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BlackBerry’s Hail Mary

The self-unthroned one-time king of devices bets the farm on rebranding itself as …well, what is always was and still is…a business brand.

So BlackBerry, formerly Research in Motion (RIM), has decided to remake itself as a business brand.

In other words, go back to its roots and maybe not stray so far from home this time.

Tuesday, October 7, 2014/Author: Gary Slack/Number of views (4095)/Comments (0)/
Categories: Our Thoughts
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Worldwide Partners Transform and Transcend in Munich

Worldwide Partners discuss innovation in Munich at their 2014 EMEA regional meeting

For the last week of September, Worldwide Partners’ marketers descended on Munich, Germany for their annual EMEA regional meeting. The theme of the meeting this year was “Transform and Transcend” and the goal was to seek ways that we as an agency network can transform and transcend our current network offerings through innovation of the Worldwide Partners network.
Friday, October 3, 2014/Author: Rich Dettmer/Number of views (2585)/Comments (0)/
Categories: Our Thoughts

Twitter Home Stream Updates Should Be Good for B2B Advertisers

Twitter moves to more signal, less noise

Twitter recently announced an upcoming change to their user home stream algorithm.  The purpose of this update is to change the user home listing from a pure stream of all followed user activities to a filtered stream that only shows the most popular or relevant tweets. This move will make the Twitter home stream very similar to the Facebook’s "Top Stories" stream that was implemented over the last year.
Monday, September 15, 2014/Author: Rich Dettmer/Number of views (2445)/Comments (2)/
Categories: Our Thoughts

Content Marketing World

The Anti-Brandfill Conference

I have never heard Joe Pulizzi use the term "brandfill," but his Content Marketing World, opening today in Cleveland, is essentially dedicated to reducing the garbage that goes into too many corporate websites and social presences.

Monday, September 8, 2014/Author: Gary Slack/Number of views (3964)/Comments (0)/
Categories: Our Thoughts

There's No Place Like Home

Despite an ever growing social landscape, your website is still your key digital property

As social channels and communities proliferate, I am often asked as a digital marketing strategist if I think B2B brands should focus and invest resources more in social channels and reduce the investment in their own website. While this is a compelling question,  this line of thinking ignores some of the basic benefits that a B2B brand derives from a solid, professional corporate presence. 
Wednesday, August 13, 2014/Author: Rich Dettmer/Number of views (2604)/Comments (0)/
Categories: Our Thoughts
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