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With SalesNavigator™, LinkedIn finally caters to sales people.

It took more than a decade, but LinkedIn is poised to do for customer acquisition what it’s been doing to aid talent acquisition for years.

It is about time that LinkedIn has turned its attention to better serving sales and business development executives—with the recent launch of SalesNavigator™, the first truly major product from its two-year-old sales solutions unit.

Thursday, November 20, 2014/Author: Gary Slack/Number of views (5645)/Comments (0)/
Categories: Our Thoughts

GE Predictivity™ gets the HBR star treatment

Nirvana for b2c marketers? Your work is spoofed on SNL. Nirvana for b2b marketers? Your work is highlighted in Harvard Business Review.

The new global brand name our firm helped create for GE’s Industrial Internet services offerings, Predictivity™, is highlighted this month in the Harvard Business Review in a sweeping article titled, “Digital Ubiquity: How Connections, Sensors, and Data Are Revolutionizing Business.”

Monday, November 17, 2014/Author: Gary Slack/Number of views (5662)/Comments (0)/
Categories: Our Thoughts

Slacula Spectacula takes over the Wit

Who's that dapper vampire well-known for his lethal LinkedIn profile? None other than Gary "Count" Slacula, of course.

To welcome Halloween again this year at Slack and Company...

Tuesday, November 4, 2014/Author: Gary Slack/Number of views (2700)/Comments (0)/
Categories: Agency Happenings

5 keys to getting the most from Google Analytics

B2B marketers can get even more from Google analytics with these simple tips

Nearly every client I work with in B2B marketing today uses Google Analytics. If not as their primary web analytics package, then as a supplement to whatever package they already have in place. What I often notice, however, is that when my clients set up Google Analytics, they rarely go deeper than the out-of-the-box reports that come with the standard setup.

Tuesday, October 28, 2014/Author: Rich Dettmer/Number of views (3445)/Comments (0)/
Categories: Our Thoughts

Slack and Company Stacks Up 13 Wins at Chicago BMA 2014 Towers

10.22.14  | Chicago, IL

Slack tallies second-highest agency showing at BMA-Chicago awards show.

Wednesday, October 22, 2014/Author: Slack and Company Public Relations/Number of views (5051)/Comments (0)/
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