It's always happening at Slack

Sign up for email notifications or subscribe to the RSS feed

LinkedIn adds another tool along the buy cycle

Re-vamped Sales Navigator will be a subscription service

To the extent marketing builds awareness, nurtures prospects and generates leads, and sales closes leads, LinkedIn looks to be building something to stretch across the customer acquisition (and retention) process.

Friday, August 1, 2014/Author: Terrance McDermott/Number of views (2389)/Comments (0)/
Categories: Our Thoughts

How B2B Marketers Can Benefit from the LinkedIn-Bizo Acquisition

Slack and Company's Rich Dettmer and Terry McDermott break down the opportunity this deal creates for b2b digital media

The end result of this merger to B2B advertisers will be a highly reliable, highly segment-able ad network that will reduce money spent on wasted impressions while delivering a very high value audience. In B2B marketing, this is akin to the holy grail. In fact, it has the potential to offer the kind of precise marketing at the top of the customer acquisition funnel that marketing automation software is now offering at the bottom of the funnel. 
Tuesday, July 22, 2014/Author: Rich Dettmer/Number of views (4375)/Comments (0)/
Categories: Our Thoughts
Tags:

Explore New Marketing Opportunities in the Connected Car

ad:tech San Francisco 2014

As the universe of connected devices and platforms proliferate, how can B-to-B marketers take advantage of the opportunities created by these interfaces? Rich Dettmer explores this question in the video below as he provides highlights of The Next Ads Frontier session from ad:tech San Francisco 2014.

Monday, March 31, 2014/Author: Rich Dettmer/Number of views (2371)/Comments (0)/
Categories: Our Thoughts

Triple the Impact of Your Digital Ads

ad:tech San Francisco 2014

Watch below as Rich Dettmer discusses a study released today at ad:tech San Francisco 2014 from Undertone and Kellogg, the consumer packaged goods company, that details the effective combination of high impact digital ad units with captivating creative for promoting your brand. The full report can be downloaded from the Undertone site.

Friday, March 28, 2014/Author: Rich Dettmer/Number of views (2190)/Comments (0)/
Categories: Our Thoughts
Tags: Ad Tech

Mobile Geo-location Data Marketing

ad:tech San Francisco 2014

Rich Dettmer discusses the marketing opportunities presented by geo-location data that is now available because of information collected from mobile users while browsing the web on their smart devices.

Wednesday, March 26, 2014/Author: Rich Dettmer/Number of views (2756)/Comments (0)/
Categories: Our Thoughts
Tags: Ad Tech
RSS
First 3456789101112 Last