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Paid Social Media Campaigns Require Their Own Metrics

There's value in a "like"

An advertising campaign can be supremely successful, even if it never drives a single web site visit.
Thursday, October 9, 2014/Author: Terrance McDermott/Number of views (2470)/Comments (0)/
Categories: Our Thoughts
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BlackBerry’s Hail Mary

The self-unthroned one-time king of devices bets the farm on rebranding itself as …well, what is always was and still is…a business brand.

So BlackBerry, formerly Research in Motion (RIM), has decided to remake itself as a business brand.

In other words, go back to its roots and maybe not stray so far from home this time.

Tuesday, October 7, 2014/Author: Gary Slack/Number of views (4095)/Comments (0)/
Categories: Our Thoughts
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Worldwide Partners Transform and Transcend in Munich

Worldwide Partners discuss innovation in Munich at their 2014 EMEA regional meeting

For the last week of September, Worldwide Partners’ marketers descended on Munich, Germany for their annual EMEA regional meeting. The theme of the meeting this year was “Transform and Transcend” and the goal was to seek ways that we as an agency network can transform and transcend our current network offerings through innovation of the Worldwide Partners network.
Friday, October 3, 2014/Author: Rich Dettmer/Number of views (2585)/Comments (0)/
Categories: Our Thoughts

Slack and Company Wins Grand Stevie® Award

Chicago-based agency acknowledged for 2014 marketing agency of the year

CHICAGO — As the premier business awards program in the nation, the American Business Awards named Slack and Company the 2014 Marketing Agency of the Year at its annual Stevie® Awards ceremony on Friday, September 12. This is the second year in a row that Slack and Company has won this award.

Wednesday, September 24, 2014/Author: Lance Baird/Number of views (3106)/Comments (0)/

Twitter Home Stream Updates Should Be Good for B2B Advertisers

Twitter moves to more signal, less noise

Twitter recently announced an upcoming change to their user home stream algorithm.  The purpose of this update is to change the user home listing from a pure stream of all followed user activities to a filtered stream that only shows the most popular or relevant tweets. This move will make the Twitter home stream very similar to the Facebook’s "Top Stories" stream that was implemented over the last year.
Monday, September 15, 2014/Author: Rich Dettmer/Number of views (2445)/Comments (2)/
Categories: Our Thoughts
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