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To B or not 2B

That’s the question for a lot of b2b…er, btob…er, b-to-b marketers.


 

Thursday, December 8, 2016/Author: Gary Slack/Number of views (430)/Comments (0)/
Categories: Our Thoughts
Thursday, October 27, 2016/Author: Gary Slack/Number of views (786)/Comments (0)/
Categories: Our Thoughts
Tuesday, October 18, 2016/Author: Andy Shafer/Number of views (735)/Comments (0)/
Categories: Our Thoughts
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Google Data Studio Offers an Omnichannel Reporting Solution

Small to mid-size B2B marketers now have an option for tracking their omnichannel campaigns

In allowing reports to combine the Google Analytics data with unlimited external data sets, marketers can now directly combine GA data with third party ad server impression data and CRM pipeline reporting data in order to create a full view of prospects and customers from impression through conversion.

Wednesday, October 5, 2016/Author: Rich Dettmer/Number of views (864)/Comments (0)/
Categories: Our Thoughts
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In response to "Live Streaming for B2B Marketers"

Terry McDermott confirms Rich Dettmer’s beliefs: Rich is jumping the gun.

Wednesday, August 31, 2016/Author: Terry McDermott/Number of views (840)/Comments (0)/
Categories: Our Thoughts
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