Apartments.com Dual consumer/business program reinforces brand strengths [ + expand for details ] [ - collapse details ]

Apartments.com needed to boost brand awareness and inspire more website visits among two different audiences: the consumers hunting for their perfect next places and the property managers/executives responsible for keeping their properties rented.

Tagged with the line "Find your perfect fit," our integrated program plays off the positive feelings that people experience when they've discovered precisely what they're seeking in an apartment or potential new resident. Headlines paired with bold, close-up portraiture of consumers and property managers in their "moments of discovery" inject a strong human interest angle that's paid off in the storytelling copy.

Additionally, each execution features an iconic green key representing the power of Apartments.com to unlock opportunities, providing a consistent and memorable graphic hook to help tie together all elements of the campaign and pay off the tagline.

Sales summit video

Online advertising—consumer

Apartments.com banner ad

Apartments.com banner ad

Print advertising—consumer

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Print advertising—trade

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Lets see some text!

Lets see some other text

Text lets some see! Hrm-hrhm-hrm-hrmmm

Online advertising—trade

Internet radio advertising