National Starch
Turning employees into brand advocates [ + expand for details ] [ - collapse details ]

A strong external brand is one that is lived by a company's people. This go-to-market brochure for National Starch presented the company's Core Principles and drew the connection between employees living the principles and the value National Starch provides to its customers. "Who we are drives what we do," the title says. A small wallet card was tucked inside each brochure, giving customers a way to keep the Core Principles with them.

Support materials

National Starch Support Materials