Promoting a solution for safety and security [ + expand for details ] [ - collapse details ]

As part of the launch campaign for Sygnal™, Siemens’ new line of mass notification products, we created a 16-page sales training manual to ensure company representatives aligned their tone and messages with those in all other marketing communications. While speed, accuracy and reliability were important selling points, we highlighted Sygnal’s flexibility, scalability and connectivity to existing communications technologies as key differentiating factors that made Sygnal the smarter choice in mass notification systems for both distributors and end users.

Sales training manual

Siemens brand guidelines