The global OEM commercial vehicle emissions control market was booming. Tenneco—a leading automotive technology company with a full suite of emissions control (EC) products on the market—needed to reinvent and standardize the messaging for its EC portfolio, and fast. Quickly, we worked to create a whole new look and feel for Tenneco’s XNOxTM products—one that played off of the high-energy “Emissions control innovation, accelerated” platform we developed. The result was design and copy that brought the idea of fast-moving emissions technology innovation to life. With bold color and blurred visuals of vehicles on the move, and strong, punchy copy, we created five compelling product brochures that global sales and engineering teams could use at customer meetings, conferences, trade shows and more. Armed with comprehensive sales tools and messaging, Tenneco was able to go to market more consistently and effectively than ever before.